Ping An + Magnolia
Ping An speeds up the content lifecycle with Magnolia.
Insurance leaders build their digital experiences with Magnolia
Reduce form abandonment
Increase conversion rates
Establish relationships
Make every conversation count
All insurance policies begin with a quote. But many quotes don’t convert — and poor customer experience is often to blame.
If the quote journey is uncomfortable and not personal enough, with forms that are convoluted and off-putting, customers lose interest and look for an alternative provider.
Our digital experience platform and conversations app ensure you positively engage with customers from the moment you start talking, increasing the likelihood of conversions.
You have meaningful conversations at every step, and customers receive the speed, focus, personalization and precision to boost form conversion. Everything takes place on one platform: you can create and manage the quote page and the conversational form itself.
Digital engagement and focus
With Magnolia, you always stay focused and on track, and customers receive the information they need without time-wasting or irrelevant content. No detours, no false trails: just a bespoke service that leads customers in the right direction and maximizes conversions.
Keeping it human and conversational
People don’t want lengthy forms and disconnected communication; they want constructive conversations that meet their needs quickly and efficiently. Our conversational quotes processes bring a human and engaging touch that ensures customers have user-friendly and positive quote experiences.
Fast time to market
Create and manage landing pages and conversational quotes swift and simply on one platform. With Magnolia’s low code approach, it’s easy to create your frontends and transmit data to your systems of choice.
Easy to build, easy to manage
With our conversations app and its graphical interface, it’s easy to build conversational forms via drag and drop, and no coding required. You can adjust the look and feel of the conversational form to match the branding and design of your website, creating a seamless user experience.
Customer preferences come first
Start quote conversations in any of your customers’ preferred channels, such as apps or web pages, at their convenience. Magnolia’s DXP means quote experiences without limitations, increasing conversions and opportunities for cross-selling and upselling.
One DXP, many options
Magnolia gives you total flexibility. You have many ways to set up quotes and implement quotes-related activities:
- Create forms in your marketing automation tool of choice, such as Marketo or Salesforce, and embed them easily
- Use integrations to quoting systems, chatbots and other systems
- Use Magnolia form builder to create a form directly in Magnolia.
Whatever you choose, Magnolia will help you to create a seamless user experience.
Magnolia is about far more than a great quote experience. We support and enhance entire customer journeys, from distribution through to insights that reduce loss ratios. That’s because our digital experience platform makes every touchpoint count in new and more creative ways.
We build on established insurers’ core strengths and add value to every customer relationship.
Ready to take quotes conversations to new levels?
Book your personal demo to find out how Magnolia creates unique digital experiences across touchpoints and boosts conversions.
Learn how to:
- reduce development cycles
- future-proof your architecture with a modular approach
- empower your editors and marketers with easy-to-use tools
- Save money and stay in control through economies of scale and transparent pricing
We’ll get back to you within one business day to find out more about your needs and schedule a demo at a time that suits you.
Global insurers build their digital experiences with Magnolia: