Back to Blog Salvador Lopez Marketing Director Americas at Magnolia Americas Salvador is responsible for raising Magnolia's profile the North American and LATAM market. He has 10+ years experience working in marketing roles at innovative software companies. More posts from this author Digital Marketing Omnichannel The State of Omnichannel Experiences Feb 1, 2022 5 MIN Salvador Lopez Personalization User Experience Data-driven Buyer Personas: What They Are and How to Build them Jan 14, 2020 7 MIN Salvador Lopez Personalization User Experience How New Customer Experience Touchpoints are Evolving Customer Expectations Jan 7, 2020 5 MIN Salvador Lopez Partner Digital Transformation Content Management CMS Implementation: How to Find the Right Digital Agency Partner Sep 13, 2019 7 MIN Salvador Lopez