DXP

A Digital Experience Platform (DXP) is the architectural foundation that enables organizations to build, manage, and deliver digital experiences. A composable DXP allows organizations to scale and integrate 3rd-party services as necessary to build a customized, integrated technology stack. The principal purpose of a DXP is to help brands optimize the digital customer journey and improve the customer experience.

The top 3 characteristics that a Digital Experience Platform (DXP) must have are (1) content and experience management, (2) delivery to any channel, and (3) the seamless integration of 3rd-party services such as analytics, CRM, ecommerce, marketing automation, or other systems that provide services that augment the digital customer experience. Composable DXPs offer the most flexibility to build a customized, integrated technology stack that allows brands to swap in and swap out services as needed.

The term “Digital Experience Platform” (DXP) refers to an integrated technology stack that helps enterprises create and optimize engaging digital customer experiences throughout the customer journey. A Content Management System (CMS) is one of the core components of a DXP. Some headless CMSs provide a content repository only, others also provide capabilities to manage, personalize, and deliver the experience.