E-Commerce

In dieser Kategorie finden Sie Artikel, die sich mit der Verbindung von Content und Commerce befassen und wie Magnolia Firmen hilft, ihren E-Commerce-Umsatz mit Content zu steigern. Themen sind u.a. Omnichannel Commerce und die einfache Integration von E-Commerce Tools in Magnolia.

 

Sehen Sie sich zum Beispiel unsere Artikelserie über die Einführung von E-Commerce im B2B-Umfeld an und erfahren Sie, wie moderne Technologien ihre B2B-Geschäft fördern können.

How headless commerce works?

In headless commerce, the frontend and the backend are decoupled. That means that the storefront and the ecommerce platform are separate and communicate with each other via APIs. A headless Content Management System (CMS) is often part of the headless commerce stack too. The composable architecture of headless commerce also allows for other services to be easily integrated.

What are the benefits of headless ecommerce?

Headless commerce allows brands to manage their ecommerce capabilities in the backend independently from the presentation layer. The decoupled systems communicate via APIs. The approach increases flexibility and efficiency and helps brands provide an innovative shopping experience on desktop, mobile, or any other connected device. Composable commerce takes headless commerce a step further and allows for other services to be easily integrated.

Why headless commerce?

A headless commerce stack comprises a headless ecommerce platform, a headless Content Management System (CMS), and any storefront. In this decoupled architecture, the frontend communicates with the backend systems via APIs, increasing flexibility and efficiency. It also helps brands provide an innovative shopping experience on desktop, mobile, or any other connected device. Composable commerce takes headless commerce a step further and allows for other services to be easily integrated.